商务英语阅读 书店 谢林 人文学类书籍 畅销书

Module 1English for Business
Section
AReading for Details
Section BReading for the Gist
Section CReading for
FunModule 2Business News
Section AReading for Details
Section BReading for
the Gist
Section CReading for FunModule 3Business Movies
Section AReading
for Details
Section BReading for the Gist
Section CReading for FunModule
4Business Figures
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 5Trading Partners
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunTest
1
Passage 1Start Your Online Business English Course
Passage 2Beijings
“Zoo Market”
Passage 3Watching Movies in English
Passage 4How to Partner
in China in 2013
Passage 5He Did a World of GoodModule 6Business
Advertising
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 7Business Travel
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunModule
8Corporate Culture
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 9Money Management
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunModule
10Business Colleges
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunTest 2
Passage 1Facebook Advertising Case
Studies
Passage 2My First International Business Trip： Germany
Passage 3US
Wealth Gap Widens Since Great Recession
Passage 4Growing Gap Between What
Business Needs and What
Education Provides
Passage 5Its Becoming
Increasingly Difficult to Fake a Great Corporate Culture
Appendix I：
Glossary
Appendix II：Keys to Practice

商务英语作为专门用途英语，具有与普通英语不同的特点，在使用上有其显著特色，主要表现在文体、语言和文化意识方面。商务英语文体讲求逻辑的清晰和条理性、思维的准确严密以及结构的严谨。在对学生和老师进行调研的基础上，我们选择了10个高职高专学生喜闻乐见的商务主题，使学生在学习语言的同时，了解商务英语，提高语言基本技能培养，拓宽商务视野。
本书所有语料均选自英语国家书籍、报刊杂志、广播电视和网络，以确保语言的原汁原味、生动逼真以及内容的丰富多彩，使商务英语学习者既意识到跨文化交流中商务特点、思维方式的不同，又能在不同的文化体系中看到共通的方面，求同存异。
积极向上的选材，激活学生已有知识信息，为商务知识、技能的导入和专业学习做好坚实的铺垫，并在潜移默化中培养学生形成正确的人生观、价值观。商务英语句子结构通常较为复杂，商务术语较多，在保证选材生动地道的基础上，为适应高职高专学生特点，对较难的地方加以注释，既拓展学生词汇量，又方便学生理解。